What is the Significance of This Article to Executive/Strategic Think :: essays research papers

clause summaryAudi had faced lots of problems in the U.S. market, and the problem is because Audi has a flimsy and unclear image in the market and that is why they only sell 83,000 railroad cars in 2001. Their aim is to get 200,000 cars a year, with this image it pass on sell them a long time to get to there goal. So, their plan is to make out a great advertising campaign to make their image vista better in the market. They will start advertising in networks deal CNN, and NBC also they will advertise through magazines and parvenuespapers like The Wall highroad Journal, USA Today, and New Yorker. Their main target is to avoid the crises they went through when they had a defect in their design which caused an uncontrolled acceleration in their vehicles, and that do sales to go way down. And their main customer target is the battalion who are intrested in buying luxury cars such as BMW. The new step that Audi is presiding to benefit from is their new TV advertisement, which is going to be a two minutes long. They want their Ad to include about Audi recital and how they are the first people to have all-aluminum vehicles, which they are light and much strong and they say it is safer from steel. Moreover, they will include information about the car variable transmission, which give the car better fuel efficiency and more power than other automatic cars. CNN had agreed to run the ads and that is a huge step for Audi. CNN decision will effect the other ad?s and it will limit them with the time they have to put there ad?s on the channel, this ad campaign is the first of its kind and CNN will be the first channel to do such thing.My Interpretation on the articleI think what Audi is doing the best thing, because their image was ruined when they had a defect in their cars, so they have to rebuild their trust with the people.