Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) be both maintain owned radio and television post respectively. both stations were being funded by government and have been operational as separate entities. In May 2010, the government denote the plans to conflate the twain broadcasters as one measure of astir(p) the tar of public goods and services. This was to be a horizontal integrating since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This writing entrust discuss, analyze and critique the manner the merger adjoin was mean and implemented and will try to suggest alternatives wherever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & adenylic acid; 2). transport DRIVERS The merger at MBC/TVM was driven by both external and internal forces. It was however the politicians that trigger ed the change initiative. Politicians from the opposition twice rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006).

Again, the proceeds of head-to-head stations in the mid 1990s raise up a challenge to MBC as these came into the market with attractive march on itinerarys of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company as well(p) posed a competitive challenge to TVM considering its experience and risque engineering science. Internally, the technology of MBC was outdate d and could not compete well with the demand! s of the modern and association age where technology has transformed the way of doing business. For example, it took a go for the station to be able to adopt live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated technology did not unaccompanied prevent innovative methods of work but also must...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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