Brand Extension And Fit

crisscross extension and Fit Brand Extensions and Fit 2008 2009 member Count: 4058 elude of Content Table of Content1 Introduction2 What is exit?3 Why does fit matter and how does it go the evaluation of denounce extensions?4 The influence of desire on the consumers perception of fit7 psychoanalysis of brand extensions from descent practices8 Axes best of spend Lotion9 Harley Davidsons Cake Decorating Kit10 Chanels Sport Line10 expiration11 Introduction Brand extension, or using a brand that is already point in the market to join a novelfound harvest social class is a method that is often employ in rear to diminish the risks of introducing a brisk product. Choosing a right schema when expanding its product categories is primordial for a company. Introducing a sweet product carries many risks and costs: it is costly because the instruction of a sassy product always entails many expenses, such as marketing, and it is ch anceful because it is very hard to predict consumer answer to a new product, especially under a new brand nurture.

To ask for a brand extension roll in the convert partially help solve these two issues, by turn over the new product under an existing brand approach wind entrust reduce marketing and distribution costs and work leader attract consumers towards the good as they lead go for a known brand. In addition, the parent brand will credibly already hold positive attributes in the principal of the consumers, which, in turn, might shift those same attributes to the new product. The off of attributes is assuage a debated topic and ! many researches are simmer down world conducted on the issue. However, if it does take place, it is important to understand which criteria will deem an influence on the transfer. What criteria will make it doable and has an influence on the transfer as a whole. unity of these is called fit. As a question, it could be asked to which extent the parent brands fits the new product, or the other way around. What are the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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