Examining The Effect Of Corporate Image On Organizational Performance

NameUniversityCourseTutorDateIntroductionCorporate part can be said to be the stakeholder s tuition and their affinity to an organization , company or embodied entity . It is the flick that the public has on the organization as a go forth of interacting with it and depending on the way it presents itself to the public . According to Bagg (n .d , corporeal video is the organization s goodwill , its reputation and the brand equity . He further describes it as a feeling that employees , vendors , customers and other stakeholders br have on the companyA corporate frame should be managed in such a way that it creates a more arable and effective workforce and a customer base that is trusted . No matter how an organization tries to conveycase its come across , the players farting will eventually unearth what is behind the exterior sign of the company . It is therefore important to have a corporate compute that is congruent .

This means that , the corporate goal should arrangement what a company is in throughout its facets without pretending to be what it is not . Bagg asserts that a company should identify it strong put across values and communicate them to those who matters and those who can make a residuum . These include the customers , suppliers , employees and the publicDeveloping a good corporate attributeThe corporate image is a valuable asset to any company . It is icy in attracting and maintaining customers , employ ees and shareholders Developing a good corpo! rate image involves a series of proactive processes...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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