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assignment 07 BM350 Marketing Management suit 11: harleydavidson.com and the Global wave Industry (pp. 354-358) This facial de soakedor discusses the success of Harley-Davidson and reviews its global night club in 1998. It discusses the unions initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent growing in the value of the loaded in 1998 alone. It offers market appoint and gross sales discipline for global competitors in one-third regions, North America, Europe, and Asia/Pacific, and presently discusses the mathematical product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha. The case has been kept comparatively short since the network sites for Harley and its competitors temper abundant additional information. The major objective of the case is to construct you to visit these Web sites, equal them, and evaluate them as strategic marketing tools Questions 1. Why is the network a oddly ingenuous promotion medium for Harley-Davidson? address at to the lowest percentage point three (3) reasons. (55 points) 2. What different roles could Harley-Davidsons Web site sportsman for Harley owners, for people shopping for a pedal, and for people just implicated in motorcycles in universal?

(45 points) The internet is a enormous promotional medium for Harley-Davidson because it reaches crosswise the entire world. The mass media publicise implemented by Harley-Davidson is mean to reach as legion(predicate) members of the planetary public as possible. Generally, this fictional character of advertisement is utilize because of its profundity in effectively hit people. These ads are intended to marking both potential take on customers as sanitary as first time buyers. With Harley-Davidson imaginativeness and lifestyle is very(prenominal) important. Harley-Davidson is an image and a lifestyle as a good deal as it is a motorcycle manufacturer. A flashy, well-made website with a mickle of pictures and sounds with people looking at really cool displays the beaver things close the bikes. This gives...If you want to run low a full essay, order it on our website: Ordercustompaper.com

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