Marketing Research- This paper describes the conception and marketing procedure for new cellular phones.

Business Research Project: Sony Ericsson restless Phone Marketing explore comprises one of the coterminous important and fascinating facets of merchandising. It link up the consumer, customer and public to the vender through in composition which is phthisis to identify and define swop opportunities and problems; to generate, refine and evaluate tradeing actions; and to make better understanding of tradeing as a process and of the slipway in which special(prenominal) marketing activities discharge be made more(prenominal) effective. This fitting looks into the research of the market potential of a chosen fruit, concentrating principally on the primary election research and developing a research methodology. The research allow be conducted for the company Sony Ericsson; the point of intersection is a brand line extension for the unsettled ear call market that is to be merged into the turn market. This harvest leave alone fling the consumer the ability to use their mobile phone as a gaming winding and play against other users via Bluetooth and GPRS. At present, the however company selling this type of harvest-home is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a hand-held gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a high type 3D color screen, with Bluetooth receiving set connectively and GPRS supporting (Nokia, 2003) that enables gamers to play multiplayer games at a whole divergent level.

The catch of Nokia was to enter the man-portable gaming market, competing alongside the massively best-selling(predicate) Nintendo Game boy. Background of Sony Ericsson In September 2001, the formation of an equally owned shared mobile communications jeopardy of Sony and Ericsson gave each side the benefits they sought. For Sony, it gained a step into the European mobile market and Ericsson gained Sonys strong consumer marketing skills. Problem Definition This is a problem naming research that seeks to identify whether the product has market potential. From the... If you want to unsex a full essay, condition it on our website: Ordercustompaper.com

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